Building Brighter Smiles: The History of Expertise at Rosecrans Square Dental

Rosecrans Square Dental was founded in 2019 when Dr. Eun Soo Lee took over the practice from a previous dentist. Dr. Lee’s founding vision has always been to provide high-quality dental care that remains accessible and affordable for all patients.

Our mission is to deliver top-tier dental treatment without compromising quality for affordability. Dr. Lee firmly believes that oral health is a cornerstone of overall well-being. His goal is to ensure as many patients as possible receive proper treatment so they can lead healthier lives.

While some believe superior care requires prohibitive fees, Dr. Lee believes that high-quality dentistry at an affordable price is achievable. This philosophy drives him to constantly integrate new technologies that streamline care and reduce costs for the patient.

We offer same-day, high-quality Zirconia crowns. By utilizing an in-office dental lab, Dr. Lee can fabricate and deliver these durable, natural-looking restorations in a single visit. Additionally, Dr. Lee has extensive training in implants and indirect restorations and is frequently recognized in patient reviews for his gentle technique that minimizes discomfort.

We prioritize personal communication and consistency. Unlike larger offices where patients might see a different dentist each time, Dr. Lee maintains a smaller, patient-focused environment. We also intentionally avoid over-booking; by limiting the number of daily appointments, Dr. Lee ensures he has the time to thoroughly explain all treatment options and provide personalized attention.

While our daily operations involve rigorous cleaning and sterilization to maintain a comfortable environment, the “adventure” lies in our interactions. Every patient brings a unique story and set of concerns, and our staff is dedicated to building those individual relationships.

We are committed to ethical treatment. Dr. Lee takes the time to explain every option specifically to ensure patients feel confident that they are receiving necessary, high-quality care without the pressure of “over-treatment” or hidden costs.

While Dr. Lee has been featured in magazines and has invested in the latest dental technologies, his proudest moments occur daily: seeing patients benefit from his evolving skills and the superior materials used in the office.

Personal, Family-oriented, Accessible.

Trust is built through active listening. Dr. Lee believes that clear communication regarding a patient’s concerns and their treatment path is the most powerful tool for establishing a long-term professional relationship.

Dr. Lee decided to become a dentist in high school after witnessing his aunt suffer from severe toothaches but avoid the dentist due to high costs. This personal experience is what drives his “non-compromised quality at an affordable price” philosophy today.

Community involvement and motivation:

As an active member of his church, Dr. Lee participates in community health events to provide dental expertise to those in need. He is motivated daily by the opportunity to resolve patient pain and by the challenge of complex cases that allow him to further refine his expertise.

Professional Organizations:

● American Dental Association (ADA)

● California Dental Association (CDA)

● International Congress of Oral Implantologists (ICOI)